![]() ![]() Using the keywords that you enter, the search engine determines what you’re looking for, gathers everything in the knowledge base pertaining to that topic, and then presents the information in an infobox located next to or above the other search results. The Knowledge Graph is the knowledge base that Google uses to provide the most accurate search results about general topics. For certain types of searches, Google is able to return a collection of basic facts that address the information at the highest overview level. They know that companies have to earn their high placement in organic results, whereas anyone can purchase an ad.įor those reasons, this section covers organic and local search results first, then addresses ad search results.Īll this seems pretty straight forward so far, and it is, but we should take a moment to discuss the Knowledge Graph. They immediately scroll down to see the top-ranked local and organic results. ![]() They should concentrate on ways to increase their company’s visibility in organic and local search results before shelling out for paid results.įor one thing, if you can get near the top of a SERP without paying for it, why not do it?Īlso, savvy web users often ignore the ads at the top of a SERP. Small business owners on a tight budget should go after those features in reverse order. Ad results appear first, then local results, then organic results. There’s a strict order to the different categories of results on a SERP. That’s all it took for Google’s algorithm to “learn” what most people really want when they type in “grand canyon.”īy logging search data and incorporating it into the search engine’s logic, Google has gained the ability to provide accurate results for practically any search you can think of. ![]() But over time, millions of people searched for “grand canyon,” and the vast majority of them clicked the link for the Nevada landmark. If you searched for “grand canyon,” in addition to results for the place in Nevada, you may have also gotten links to other impressive ravines. Let’s say it’s September of 1998 when Google first launched. Google doesn’t just track what you search for, they gather information about what you do with the search results. The searcher’s intent is really what it’s all about. As this data is accumulated, Google is able to refine its algorithm to more accurately align peoples’ search queries with their intent. ![]() Right from the beginning, Google has been collecting and processing users’ search queries for the purpose of enhancing its search engine’s effectiveness. Provide results that best satisfy our searches.Continuously improve its ability to know what we’re searching for.Every day, we’re adding to an already massive database of search information, and that allows Google to do two things: It’s because we’ve asked so many of them. Have you ever wondered how Google can be so good at answering our questions? Let’s get started! How Does Google Search? There’s a lot of valuable real estate on a Google SERP that’s great at highlighting your site, and you can make it into those sections! In this article, we’ll delve into each of these three SERP features, explaining where they show up, and why. If you’re interested in getting your website to show up prominently in search results, it’s beneficial to know about the different kinds of features that can appear on a Google SERP, including organic results, local results, and search results from paid ads. Google’s SERPs are sophisticated, sorting and grouping information in the most effective way possible. Plus, they present the information in increasingly helpful ways, adding Search Engine Results Page (SERP) features that improve access to the information we need. The company has gotten very good at understanding what we’re searching for and delivering information that accurately answers our queries. Google’s mission is “to organize the world’s information and make it universally accessible and useful.” ![]()
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